👋 Team Spotlight: Meet Ben, PremFina Business Development Director

We asked Ben a few quick questions about working with brokers and what makes a great partnership.

Q1: Tell us a bit about your role at PremFina

I’m proud to lead our new business team at PremFina, working with brokers who are looking for a premium finance partner that can move quickly, support their growth, and make life easier for both their teams and their customers.

I also oversee the onboarding process, ensuring our partners receive a strong onboarding experience and a smooth transition when they start working with us.

A big part of my role is understanding what brokers actually need day to day — whether that’s speed, flexibility, or strong service — and making sure we’re delivering that. Ultimately, it’s about building partnerships that help brokers grow while making the premium finance process as straightforward as possible.

Q2: What do brokers typically look for when choosing a premium finance partner?

Brokers are typically looking for three key things: competitive pricing, reliability, and strong service.

Competitive rates are obviously important, but beyond that brokers want a partner they can trust to deliver consistently for their clients. That means quick decisions, clear communication, and a process that works smoothly from start to finish.

Service is often the real differentiator. Having a responsive team that understands the broker’s business and can deal with queries quickly makes a big difference day to day.

Ultimately, brokers want a premium finance provider that helps them deliver a better experience for their own clients.

Q3: What makes PremFina different for brokers?

What really makes PremFina different is the focus on partnership with brokers.

Rather than a one-size-fits-all approach, the emphasis is on understanding how each broker operates and building solutions that genuinely support their business and their clients. Flexibility, responsiveness, and a willingness to work through challenges together make a big difference in practice.

It’s also about service. Having a team that’s accessible, knowledgeable, and able to make decisions quickly helps brokers move at the pace their clients expect.

Ultimately, the goal is to make premium finance as straightforward and supportive as possible for the brokers we work with.

Q4: What’s the most rewarding part of your role?

The most rewarding part of my role is building strong relationships with brokers and helping them find solutions that genuinely support their business.

Every broker operates a little differently, so understanding their needs and being able to structure something that works for them — and their clients — is always satisfying.

It’s also rewarding to see the long-term partnerships develop. When you’ve worked with someone for several years and become a trusted part of how they operate, that’s when you know you’re really adding value.

Q5: What advice would you give brokers who are thinking about reviewing their premium finance provider?

My advice would be to look beyond just the headline rate.

Price obviously matters, but the real value in a premium finance provider is in the service, reliability, and how well they support both the broker and the end client. Speed of decision-making, flexibility, and having a team that understands your business can make a huge difference day to day.

It’s also worth asking how easy they are to work with — from onboarding and systems integration to how they handle queries when something needs resolving quickly.

Ultimately, the right provider should feel like a partner to your business, not just a funding line.

When I’m not talking premium finance, life is usually a bit louder and a lot more chaotic.

I have two young children, so weekends are mostly spent on the sidelines of football, at the swimming pool, or trying to keep up with their endless energy.

And when there’s a spare moment, I’ve been renovating my house — which means weekends also involve tools, DIY jobs, and a constantly growing list of “quick” projects that are never quite as quick as planned.